Everyone is saying that Decorex 2015 was the best so far. Visitor numbers were up and the Decorex Twitter feed is full of retweets from delighted visitors and exhibitors. We agree. If you’ve never been before, clear a day or two in your diary for next year.
Before we can even think about another trade show, we’ve got masses of work to get through just following up on this one. We came away with so many leads, we’ll be sending out samples and quotes for days ahead. And the best bit was that the visitors who flocked to our stand were exactly the people we hoped to meet at Decorex: interior designers and architects.
Our showstopper rug proves that rugs are at the cutting edge of luxury design
One rug that stopped people in their tracks was our 150 × 220cm tree rug. The rug is gloriously inventive: an abstract design based on leafless tree branches backlit in wintry browns and blues.
On the stand, the rug looked and felt amazing. That’s because it contains an incredible 232,500 knots of pure soft wool per square metre. It’s a remarkable example of rug-making craftsmanship and self-confident design – proof that a rug can be as imaginative and luxurious as you want it to be.
Rug Couture: faster, more inventive, and surprisingly good value
Visitors to our stand loved what they saw and what they heard. They were impressed with our speed of delivery – generally much better than they get from other suppliers – and with how we can turn just about any design idea into a working rug. And when we gave them some example prices, they were incredulous. For design as good as ours they expected to pay inflated London prices because that’s what they were used to. Everyone we spoke to thought our prices were exceptionally good value.
We’ll be in touch
Thank you to everyone who visited us at Decorex 2015. We will be in touch shortly. If you missed us, you can call us on 0845 071 9303 or visit our website.
Our first trip to Domotex as exhibitors was a revelation. We’ve always known that we can produce bespoke rugs faster and with more options than anyone else, but we never realised just how different that makes us. Not until we spoke to visitors at Domotex.
By Domotex standards, our stand was small. But that didn’t stop us attracting a steady stream of inquisitive visitors. Many were attracted by the ease with which we could change rug designs, colours, and shapes digitally. We set up a large touchscreen showing exactly what visitors to our website rug-builder see – the freedom to play with all the elements of rug design.
It’s all about speed and certainty
The two things that really impressed Domotex visitors were our speed of delivery and our ability to control colours and rug quality with absolute precision. For rug-buyers used to typical lead times of around eight weeks, our four-to-six-week turnaround (even faster with special delivery) was jaw-dropping. They’d never come across anything like it.
They were also delighted to learn how we control the process from our head office in the UK. Because the connections between our UK management team and our Indian production facility are so close, quality control is guaranteed. When customers unwrap their rugs, they always get the exact colours and quality they ordered. Our service offered a stark contrast with the experience of most visitors to our stand. They were used to Indian suppliers promising the earth just to win the order – and then failing to deliver on time or to achieve the specified colours.
So many leads to follow up
We flew home from Hannover on a high – and with a briefcase packed with leads. Domotex has put us in touch with potential customers across the world – Mexico, Russia, China, and the whole of Europe. Now we’re busy packing up samples and exploring flooring projects in a huge range of new settings.
To see how things develop, keep checking this blog.