Our first trip to Domotex as exhibitors was a revelation. We’ve always known that we can produce bespoke rugs faster and with more options than anyone else, but we never realised just how different that makes us. Not until we spoke to visitors at Domotex.
By Domotex standards, our stand was small. But that didn’t stop us attracting a steady stream of inquisitive visitors. Many were attracted by the ease with which we could change rug designs, colours, and shapes digitally. We set up a large touchscreen showing exactly what visitors to our website rug-builder see – the freedom to play with all the elements of rug design.
It’s all about speed and certainty
The two things that really impressed Domotex visitors were our speed of delivery and our ability to control colours and rug quality with absolute precision. For rug-buyers used to typical lead times of around eight weeks, our four-to-six-week turnaround (even faster with special delivery) was jaw-dropping. They’d never come across anything like it.
They were also delighted to learn how we control the process from our head office in the UK. Because the connections between our UK management team and our Indian production facility are so close, quality control is guaranteed. When customers unwrap their rugs, they always get the exact colours and quality they ordered. Our service offered a stark contrast with the experience of most visitors to our stand. They were used to Indian suppliers promising the earth just to win the order – and then failing to deliver on time or to achieve the specified colours.
So many leads to follow up
We flew home from Hannover on a high – and with a briefcase packed with leads. Domotex has put us in touch with potential customers across the world – Mexico, Russia, China, and the whole of Europe. Now we’re busy packing up samples and exploring flooring projects in a huge range of new settings.
To see how things develop, keep checking this blog.