Domotex 2015 embraces Rug Couture

Our first trip to Domotex as exhibitors was a revelation. We’ve always known that we can produce bespoke rugs faster and with more options than anyone else, but we never realised just how different that makes us. Not until we spoke to visitors at Domotex.


By Domotex standards, our stand was small. But that didn’t stop us attracting a steady stream of inquisitive visitors. Many were attracted by the ease with which we could change rug designs, colours, and shapes digitally. We set up a large touchscreen showing exactly what visitors to our website rug-builder see – the freedom to play with all the elements of rug design.


It’s all about speed and certainty
The two things that really impressed Domotex visitors were our speed of delivery and our ability to control colours and rug quality with absolute precision. For rug-buyers used to typical lead times of around eight weeks, our four-to-six-week turnaround (even faster with special delivery) was jaw-dropping. They’d never come across anything like it.

They were also delighted to learn how we control the process from our head office in the UK. Because the connections between our UK management team and our Indian production facility are so close, quality control is guaranteed. When customers unwrap their rugs, they always get the exact colours and quality they ordered. Our service offered a stark contrast with the experience of most visitors to our stand. They were used to Indian suppliers promising the earth just to win the order – and then failing to deliver on time or to achieve the specified colours.


So many leads to follow up
We flew home from Hannover on a high – and with a briefcase packed with leads. Domotex has put us in touch with potential customers across the world – Mexico, Russia, China, and the whole of Europe. Now we’re busy packing up samples and exploring flooring projects in a huge range of new settings.

To see how things develop, keep checking this blog.


Unique, one-off designs for architects and design professionals at Rug Couture’s first-ever stand at Domotex

Rug Couture, the online retailer of bespoke rugs, is attending Domotex as an exhibitor for the first time in 2015. The Rug Couture team, who will be at Stand D39 in Hall 017, are eager to talk to architects and design professionals about the design potential of bespoke rugs and carpets.


With Rug Couture’s digital technology and skilled craftspeople, almost anything is possible: rugs for floors and for walls, for hotels, marketing campaigns, TV studios, and art installations. If a designer has an idea for covering a floor in something unique or unexpected, they should be talking to the team at Rug Couture.

Every rug or carpet produced by Rug Couture is a one-off. By converting each design to a digital format and projecting it on to a backing material, Rug Couture’s production team in Bhadohi in India create an endless stream of unique rugs – and finish them to the exacting standards expected in upmarket locations around the world.


At the Rug Couture stand, visitors will learn how to convert their own design ideas into floor coverings that no one will overlook. The stand features a selection of rugs designed just for the show, together witha vibrant new 480-shade colour palette. Bespoke colours are also available.


At the Rug Couture stand, it’s all about visitors and ideas. If designers or architects want to talk about the projects or challenges that are coming their way, the Rug Couture team will find a way to help bring them to life.

Find out more

Contact Lee Darlington via or 0845 071 9303, or visit Or meet the Rug Couture team face-to-face at Stand No. D39, Hall 017 in Hall at Domotex 2015.